Who we are - Orange Boutique

Personal, strategic, quality,
always focused on growth.

About

Orange Boutique – Tourism Consultancy advises and connects cultural & luxury brands to the international Tourism Travel Trade (B2B). We connect these organizations with relevant international tour operators, travel agents, and DMCs, with the aim of achieving revenue growth through inclusion in travel products, exclusive partnerships, and sustainable commercial relationships.

With over 30 years of international experience in the Travel Trade, sales, and business development — with a strong focus on the cultural sector and the luxury segment — we guide organizations in developing an effective international market strategy. In doing so, we look for concrete commercial opportunities and focus on growth in the number of partners, ticket sales, and the development of commercial opportunities.

Our strength lies in translating ambition into a clear and actionable B2B strategy. In close cooperation with the organization, we identify opportunities, engage the right stakeholders, and work toward a concrete action plan with measurable KPIs. Subsequently, we guide the team through the implementation, adjust where necessary, and provide active introductions within the international Travel Trade network.

In this way, we build a stronger international position, new B2B clients, and sustainable revenue growth step by step.

Laura Beenders – Bio

Experience and Expertise

With over 30 years of experience in sales, business development, international tourism, sponsorship, B2B events, and hospitality, I work at the intersection of content, commerce, and relationship development. My strength lies in connecting cultural and commercial organizations to the right international partners, with an eye for strategy, quality, and sustainable growth.

Career and Entrepreneurship

Following an international career as Sales Director at Pacific Leisure Group and Galaxy Distribution (OTA) in Asia, I have held various key commercial roles in the cultural sector at Het Concertgebouw Amsterdam, the Royal Concertgebouw Orchestra, the Rembrandt House Museum, STRAAT museum, and the Oude Slot in Heemstede.

Strong Network

I possess a broad and robust network within international and national tourism, the cultural sector, and the corporate world. My strength lies in combining years of experience with a powerful international network. This enables me to develop targeted commercial strategies for my clients that lead to revenue growth, new opportunities, and sustainable partnerships with national and international Travel Trade partners.

Board and Advisory Activities

In addition to my advisory work, I am a co-founder of the Unique Venues of Amsterdam foundation and an active board member of the Travel Trade Holland Foundation, which aims to further enhance the international profile of the Netherlands through the International Travel Trade.